Thursday, January 5, 2012

Who is Talking about You? IABC Dallas Presents Why Social Media is Key to Marketing Your Brand

At the Jan. 17 luncheon of the International Association of
Business Communicators Dallas chapter, Chris Conant, president of
More Cabbage, will discuss why you should be using Social Media
Public Relationssuch as relationships in YouTube, Facebook and
Twitterand other syndicated databases to distribute, catalog and
extend your brand into search results, third-party websites and
data feeds. The effort you put into Social PR now will live online
for years to come," says Conant. To not participate in Social PR is
like deciding you dont need any relationships to run a business.
Learn what you need to do now in Social PR so youre not kicking
yourself in about two years. In 2003, Conant founded More Cabbage,
a strategic marketing and design firm (http://morecabbage.com). The
company, which has experienced year-over-year growth, has more than
150 clients spanning the United States, including the State of
Oregon, L.A. Superior Courts, Addax Minerals, Designing Health,
Johnson Controls, Wells Fargo, C2C, and Hoag Hospital. More Cabbage
ventured into Social PR in 2009 because of its proven success at
building brands, managing reputations, converting fans into
champion referrers, and immersing brands into social media
conversations. Conant and his staff of 19 draw on years of
real-world strategic work, branding, communications, user
experience, marketing, public relations, design, video and
technology experience to excel at Social Public Relations.
Attendees must register for this event (which begins at 11:15 a.m.
and ends at 1 p.m. at Maggianos Little Italy,
http://maggianos.com/EN/Willow-Bend Plano
TX/Pages/LocationLanding.aspx, in Plano). Registration information
is available at the IABC Dallas website. Discounts are available
for members, students and early registrants. Walk-ups are not
permitted. Registration closes at 10 p.m. Jan. 12. IABC is a
worldwide professional organization of more than 15,000
communicators. Membership benefits include accreditation and
professional development opportunities, access to leading-edge
research and publications, and networking in local regional,
national, and international venues. IABC Dallas is one of the top
10 chapters. The chapter serves more than 300 members representing
corporations, agencies, and professional services, as well as
government, association, not-for-profit and entrepreneurial
organizations. IABC Dallas offers a range of resources and
networking opportunities, including regular professional
development meetings, workshops and seminars, member newsletters,
awards programs and job placement resources. IABC Dallas can trace
its roots to 1942, when it was known as the Southwestern
Association of Industrial Editors. For more information, visit
http://www.iabcdallas.com. Twitter Pitch: Social PR key to
long-term brand success? Links: IABC Dallas:
http://www.iabcdallas.com IABC: http://iabc.com Twitter: @IABC
Dallas Maggianos Little Italy: http://maggianos.com/EN/Willow-Bend
Plano TX/Pages/LocationLanding.aspx More Cabbage:
http://morecabbage.com Twitter: @morecabbage

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