GIA Launches 4Cs iPad App in Simplified Chinese

GIA (Gemological Institute of America) has announced that its
4Cs iPad application (app) for consumers and retailers is now
available in Simplified Chinese. The free app is designed to
educate and engage consumers on the 4Cs (Color, Clarity, Cut and
Carat weight) of diamond quality through video and interactive
tools. By creating the 4Cs iPad app in Simplified Chinese, we reach
a significant demographic for gems and jewelry, said Kathryn
Kimmel, GIA vice president and chief marketing officer. As a global
organization dedicated to ensuring the public trust in gemstones,
it is imperative to educate as many consumers as possible, and
using the latest technology is a great way to do it. App users can
explore how diamond color changes across the GIA D-to-Z Color
Scale, typical inclusions and blemishes at various points in the
GIA Clarity Scale, a diamonds anatomy, how various parameters
influence a diamonds cut grade, how a diamonds size changes by
carat weight, and a GIA Grading Report Anatomy. The app also
features direct access to GIA Report Check, a secure online
database of GIA grading reports, and the special consumer feature,
My Diamond Wish List. The consumer version of the app is
downloadable for free on iTunes. A retailer version, designed for
use at point of sale, is also downloadable for free from GIAs
retailer support site www.retailer.gia.edu. About GIA An
independent nonprofit organization, GIA (Gemological Institute of
America) is recognized as the worlds foremost authority in
gemology. Established in 1931, GIA has translated its expert
knowledge into the most respected gemological education available.
Early in the 1950s, GIA invented the famous 4Cs of Color, Clarity,
Cut and Carat weight. In 1953, the Institute created the
International Diamond Grading System, which, today, is recognized
by virtually every professional jeweler in the world. Through
research, education, gemological laboratory services, and
instrument development, the Institute is dedicated to ensuring the
public trust in gems and jewelry by upholding the highest standards
of integrity, academics, science, and professionalism. GIA can be
found on the web at www.gia.edu.